Time to Hire
Welcome to "Time to Hire," a dynamic and insightful podcast created by the Recruitment Process Outsourcing Association (RPOA) specifically for talent acquisition professionals to keep them well-informed about the latest industry trends and best practices.
In each episode, RPOA Executive Director, Lamees Abourahma, hosts prodigious talent leaders to share talent market intelligence and innovative recruitment approaches. Tune in to the podcast to help you enhance your hiring processes, strengthen your employer brand, and innovate your talent strategy.
Whether you're a seasoned talent acquisition professional or just starting in the field, "Time to Hire" provides an invaluable platform to expand your knowledge, learn from industry leaders, and stay up-to-date with the rapidly changing world of recruitment.
Time to Hire
Ep 36 Emily Gordon & Zack Flippo of Randall Reilly on Brand Marketing for Transportation Companies
With an 80% average turnover rate plaguing the trucking industry, transportation organizations struggle to fill critical positions while facing an unprecedented driver shortage. The trucking sector needs 1.2 million new drivers over the next decade, yet current recruitment strategies continue to fail at scale. Only 17% of candidates believe employers are honest about their employer brand, creating a crisis of trust that compounds talent acquisition challenges. This shortage threatens the backbone of American commerce, forcing companies to rethink their entire approach to talent attraction and retention.
Solving this talent crisis requires more than traditional recruitment tactics—it demands authentic employer branding that prioritizes mindshare over market share. In this episode of the Time to Hire podcast, host Lamees Abourahma speaks with Emily Gordon, and Zack Flippo of Randall Reilly, to explore how transportation firms can build genuine employee value propositions that attract drivers and create lasting competitive advantage. This is a conversation you won't want to miss.
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About the guests:
Emily Gordon, Senior Vice President of Talent Acquisition at Randall Reilly
Zack Flippo, Director of Sales Enablement at Randall Reilly
Contact the RPO Association at info@rpoassociation.org
Follow Emily Gordon on LinkedIn
Follow Zack Flippo on LinkedIn
Follow Lamees Abourahma on LinkedIn
Follow the RPOA on LinkedIn
Go here for more information about Randall Reilly
Go here for more information about the RPOA
Whether you're a seasoned talent acquisition professional or just starting in the field, "Time to Hire" provides an invaluable platform to expand your knowledge, learn from industry leaders, and stay up-to-date with the rapidly changing world of recruitment.